Archive for March, 2010

What is the difference between service marketing process and product marketing process?


A service marketing process differs from the traditional product marketing process in that the nature of services is very different from that of products. Services are intangible, meaning they cannot be held or examined prior to use, they are inseparable, meaning the service cannot be separated from the service provider, and they cannot be "made in advance" of demand. Thus, marketers not only want to stimulate demand for services, but they may want to influence when services are consumed. If the service provider cannot meet the needs of their customers because they are simply to busy to do so, that means a loss of revenue that can never again be captured. Services are more dependent on brand reputation than products are because they are totally dependent on the service provider, though, as they say in finance, "past performance is not necessarily indicative of future results."


Search engine marketing?

Who are the better companies for Search Engine Marketing?

Has anyone heard of reachlocal.com or dexknows.com

I am looking to advertise my veterinary clinic online, any suggestions or websites that can help me out?

We already have a website http://www.bluecrossah.com

Thanks!!

After an initial search query for "animal hospital las vegas" at google.com, it appears that your website is ranked no. 11 out of 564,000 search results. And taking it a step further, a review of your metatags has brought up some deficiencies which can be eliminated and thus will raise your Page Rank. Here is a review of your SEO metags:

1. Current: <title>Blue Cross Animal Hospital, Las Vegas NV, 89117</title>

Improvement: It should be expanded to include more generic entries such as "dog, cat, veterinarian, etc." and the State should be spelled out and the zip code removed – so that it looks like: <title>Blue Cross Animal Hospital, dog, cat, veterinary, dvm, Las Vegas Nevada</title>

2. Current: <meta name="description" content="We are an AAHA Las Vegas animal hospital providing Las Vegas veterinarian services since 1973.">

Improvement – cut to the chase, describe exactly what services you are offering: <meta name="description" content="We provide neutering, spaying, housing, [describe services].">

3. Current: <meta name="keywords" content="las vegas animal hospital, las vegas veterinarian, veterinary services, vet, dog, cat, las vegas,dvm">

Improvement: Remove spamdexed/duplicate entries and add more services – so that it looks like: <meta name="keywords" content="las vegas animal hospital, veterinarian, veterinary services, dog, cat, dvm, neutering, shots, rabies, spaying, housing, grooming, etc.">

Hopefully you can incorporate the suggested improvements which will result in elevation of your website from a Google Page Rank of 11 to possibly a Page Rank of 4-5.

Good luck!


Is there a service, like "Aweber" that provides email marketing in spanish?

Please recommend me an email marketing reputable service or company, that offers the automated messages in spanish.
Thanks!

hmmmm


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