Michael Weston on Lyris, Email Marketing & Internet World 2010
Michael Weston, vice president of sales for Lyris based in London, discusses Lyris as an email marketing leader. Michael touches on why Lyris gives onilne marketing organizations an edge and how the Lyris UK team is expanding and helping European customers to be more successful.
Are you going to Internet World 2010 in London on April 27th? Drop by stand E8105 to connect with Michael and other Lyris experts, and listen in on Michael’s presentation on Wednesday, April 28th featuring Matches Fashions:
http://www.internetworld.co.uk/page.cfm/link=39
Connect with us on Twitter: http://www.twitter.com/Lyris
Duration : 0:5:25
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Duration : 0:8:51
what is the best way to do an email marketing?
What is eMail Marketing
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to the public. In the broadest sense, every e-mail sent to a potential client or current could be considered email marketing. However, the term is generally used to refer to:
- e-mail in order to strengthen the relationship of a merchant with its current or former customers to encourage customer loyalty and customer loyalty,
- send an email to acquire new customers or persuade existing customers to buy something immediately,
- adding commercial electronic mail messages sent by other companies to their customers, and
- sending electronic messages over the Internet, e-mail and exist outside the Internet (eg e-mail network and Fido).
Researchers estimate that U.S. firms alone spent $ 400 million e-mail marketing in 2006.
Advantages of eMail Marketing
- E-mail marketing (the Internet) is popular with companies for several reasons:
- The yield can be made exact (“track to cart”) and has proven to be high when done properly. Email marketing is often reported second only to search marketing as the most effective online marketing tactic.
- Advertisers can reach a large number of email subscribers who have signed (ie consented) to receive e-mail communications on subjects of interest to them.
- More than half of Internet users check or send e-mail to a typical day.
- E-mail is a popular digital marketers, is expected to rise by 15% in 2009, £ 292M in the United Kingdom.
Disadvantages of eMail Marketing
A report of the Way Back e-mail services company, which in mid-2008 e-mail deliverability is still an issue for legitimate marketers. The report said the average legitimate e-mail server, a delivery of 56%, twenty percent of the messages were rejected, and eight percent were filtered.
The companies are considering e-mail marketing program is to ensure that their program does not violate spam laws such as the U.S. assault on managing unsolicited Pornography and Marketing Act (CAN-SPAM), The European Privacy and Electronic Communications of 2003, or their ISP’s acceptable use policy.
-what is the best way to do an email marketing?-