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A very common and unfortunate mistake is to not do market research or keyword research properly. Because it can put you in a real powerful position if you master it. On the other side – not doing it, or not understanding how to use it to its full potential limits or damages your chances of succeeding.

Up to this point in the course I have told you about a few reasons why people fails in there online business projects. What connects all of these are mainly two things – specific knowledge that relates to your product and niche, AN understanding of how things works online in general. Or to be more precise: it is the lack of one or both of these qualities that is the root to the problems people experience. In addition to the mindset and greed issues that we have already talked about.

In this set of videos we are going to going to look at the more actual stuff. The outside stuff. The markets, the competition, the people. And the last in that line is absolute key. I mean, you are not promoting your product to numbers or names or email addresses. Or basically the things you see on your screen. You are promoting your product or your website or blog to a live audience of actual people. And this is where the factor of finding the right balance comes in to play. You absolutely need to have passion and you need to truly enjoy what you are doing, but your end result also needs to be for the enjoyment of those that are visiting your site, it needs to fit or match you market, and it needs to give them a sense of experiencing value or be seen as something interesting or intriguing. And to get to that point you need to understand who you are talking to, who you are writing for or creating for. And not going into this at all or not understanding this to a high enough level is the most common root to the complaints of new internet entrepreneurs. I mean, if you go into any random Internet Marketing forum today. you´ll find at least 10 people that recently have posted something like: “hey, I am finally getting some traffic but no sales, what am I doing wrong?” or “I have been working my butt off for the last couple of weeks and I am not getting any real traffic”. What I am going to show you in the next video video is the main reason to why that probably is. In the next four videos I am going to show you the opposite. The solution. And not only a solution, but the solution. This is where you get to pick up the word you wrote down in chapter six, and get excited.

Duration : 0:4:8

Duration : 0:3:32

Technorati Tags: marketing research analyst job, research job market, research marketing job, research marketing jobs

Alasdair:
http://www.youtube.com/RogueBlueJay
http://www.youtube.com/watch?v=KTHg7Z3eiI8

What the eff is a ‘Zine’?
http://en.wikipedia.org/wiki/Zines

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Intro Music: “Mother Mary” by Nick Loves Pretzels
Download it http://schubes17.bandcamp.com/
http://www.youtube.com/Schubes17

Underlying Music “Electro Sketch” by Kevin MacLeod
http://www.incompetech.com

Duration : 0:3:36

Technorati Tags: community, discussion, interaction, market, research, RogueBlueJay, survey, viewership, VLog, Zine

Duration : 0:8:41

Technorati Tags: Alpha Market Research, AMR, Marketing, success strategy, Website Tester

this is a great video to help you understand what people like or do not like and how to build upon what people like using a tool called aweber. In this video I explain how to understand your market better. This is especially important because once you know peoples patterns you can then make plans for future videos and content. I’ll see you on the next video.

Duration : 0:7:9

Technorati Tags: branch, Consumer, market, research, ronnie

In a previous article “Market Research: Qualitative, Quantitative and Everything In-Between” we explained the differences between quantitative and qualitative market research studies. We also promised to provide an example of a two-phased research approach, incorporating both qualitative and quantitative research approaches, in order to highlight the differences of the two types of research. Here’s our example:

QuickStop Convenience Stores

Once upon a time there was a successful line of convenience stores. We’ll call this group of stores “QuickStop”. At some point a staff-member realized that QuickStop seemed to be patronized by many more men than women. This was passed along to the management team and they asked the store tellers to informally keep track of the proportions of men to women who came into their stores. It turned out that the theory seemed to hold true, and in fact far more men patronized QuickStop than did women. This information was passed along to the other managers at other QuickStop stores and they found the same trend. This received some higher level management attention and they began to wonder why this was occurring. Eventually management made the decision that this was too large a group of potential customers to lose, and a decision was eventually made to study this phenomenon and to understand why it was taking place, and if anything could be done about it.

Research Objective

A research project was designed to understand how women felt about shopping at QuickStop stores and why. It was decided that this research should be qualitative and the specific methodology would be In-depth-Interviews (this is research with one professional interviewer and one respondent at a time – in this case the decision was made because there were suspicions that there could be sensitive issues that wouldn’t be discussed as candidly in a group setting).

Qualitative Research

About two dozen current or potential female customers were paid to come into a research facility to discuss the use of convenience stores in general, and later in the interviews the discussion was directed specifically to QuickStop convenience stores, in particular. The results were very surprising to the management team. The major qualitative findings included the following:

• Women viewed convenience stores to be primarily designed for men, with little or no consideration for women,

• The bathrooms at convenience stores were believed to be the dirtiest that could be found in a city – “gross” was the most common description – and that perception permeated everything that women felt about convenience stores in general

• QuickStop was seen as one of the worst of convenience stores “kind of the place for a man to buy gas, get a six-pack of cheap beer and cigarettes, but not the kind of place I want to go”.

Quantitative Research

Once the management team had an understanding of what issues they faced with female customers, they felt that they needed to understand how broadly these beliefs were held. Now they needed to get some hard numbers, and that meant that they needed to conduct quantitative market research. The research objective for this phase of research were:

• Understand how female customers of QuickStop differ from those that don’t regularly visit these stores.

• Understand whether or not a renovation of QuickStop could entice each group to visit more frequently (or at all depending on whether the respondent currently avoided QuickStop entirely).

For the quantitative phase of research they decided to conduct 250 telephone interviews with a combination of female respondents. The requirements to participate in this phase of research were that: half of the respondents stated that they had used QuickStop at least five times in the last year, and the other half admitted to intentionally avoiding QuickStop altogether, although they did use other brands of convenience stores. The major results from the quantitative phase indicated that:

• Over 76% of all female QuickStop customers were women under 30 years old, without children, while women with children and with higher incomes were 5 times less likely to shop at QuickStop

• The good news was that of the women who didn’t currently use QuickStop, 64% said that if these stores were to update their color schemes, clean up their bathrooms and update their health and feminine products that they would be willing to try QuickStop again.

The two phases of research gave the QuickStop management team a very good understanding of where they currently stood with female customers and why. Their quantitative research also indicated that those women who were not currently using their stores would “forgive” them if they changed their ways. Their decision now was to decide if gaining more middle-aged women as customers was worth the cost of updating their stores and spending more money to keep them clean and neat, and better stocked with the types of products that middle-aged women with children needed. But that’s another story, for a future article. Stay tuned for further adventures.

Research note: in general when conducting two phases of research (in this case qualitative and quantitative market research) it’s most often the case that the qualitative research phase is conducted first as a “lead-in”. Qualitative research tends to help the management team understand the underlying issues, and then the second phase (quantitative in this case) helps to understand how pervasive these feelings/attitudes are among a certain target audience.

Chris Hawkes
http://www.articlesbase.com/business-articles/an-example-with-qualitative-and-quantitative-research-110866.html

Duration : 0:13:39

Technorati Tags: 3 golden rules, Market Research, market-samurai, noble samurai, seo, three golden rules, traffic

For ratings and rankings of the best paid online survey sites, go to http://paid-survey-takers-online.com

Duration : 0:1:15

Technorati Tags: free surveys, market research surveys, online paid surveys, paid survey takers online

Duration : 0:2:15

Technorati Tags: Amitabh Bose, Consumer Reponse modeling, market research outsourcing, WNS

Duration : 0:1:50

Technorati Tags: Amitabh Bose, market clustering, market research outsourcing, WNS