Product Marketing for Technology Companies
Product Marketing for Technology Companies
- ISBN13: 9780750659949
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:
* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others
thereby demonstrating how to act as a bridge between sales, development and finance.
Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this boo
List Price: $ 54.95
Price: [wpramaprice asin="0750659947"]
[wprebay kw="product+marketing" num="0" ebcat="-1"] [wprebay kw="product+marketing" num="1" ebcat="-1"]