how do search engine marketing firms make money?
Search Engine Marketing Firms
Confusing question because there are two different things at play. One is the search engine itself and the second is a search engine marketing firm.
There are two ways to get appear high on search engines – one is with pay-per-click advertising where Corporation B and Corporation C bid against each other for first paid listing of a given key word.
How search engine marketing works?
When customer F searches for “keyword” and corporation B comes up first, if customer f clicks through to corporation b’s website, then the search engine gets paid whatever the bidding rate is.
Search Engine marketing firms make money by helping companies with search engine optimization.
Search Engine Marketing Firm A contacts corporation B. corporation B hires SE Firm A to rewrite their Website in such a way that search engine robots, spiders, and crawlers come back to corporation b’s web site and pick up key words and index them in their search engines. SE Firm A will also rewrite the key words and meta data for corporation B – again so that the search engines index the pages.
Be careful with search engine marketing firms!
Be careful with search engine marketing firms that make you promises regarding organic (Not pay-per-click) positioning. The search engines themselves change their search algorithims frequently to avoid people trying to scam the system. There are plenty of not-very-ethical search engine marketing firms who will promise you the world. They sometimes use means that could get your site kicked out of the search engine all together.
I hope that helped and didn’t make it more confusing.
-how do search engine marketing firms make money?-
How can a person become a Search Engine Optimization/ Marketing consultant? What course or books are required?
Be a Search Engine Optimization/ Marketing Expert
I’d like to know what sort of training and materials are required to become a search Engine Optimization/ Marketing consultant.
SEO Books will be outdated very quickly. Your best source is to first have an excellent understanding of web development, html, asp, design concepts and design standards.
Be equipped with enought Search Engine Optimization/ Marketing Information!
You need to take online courses. These can be expensive from the top online schools but worth it in the end. You need to sign up fro the best feeds, ezines, forums that are online.
You need to be familiar with Google webmaster guidelines, ppc, link building, sem and social networking.
You have to know how to market yourself as a professional. You best bet is after training find a mentor who can guide you and teach you the ropes.
Search Engine Optimization/ Marketing Online
Learn how to search for what you are looking for as well. If you want to do SEO and SEM, then know how to find best information online. There are many and what I feel is best you may not based on your time, budgets and so on. So do some heavy research and reading as that will help you grow as well.
-How can a person become a Search Engine Optimization/ Marketing consultant? What course or books are required?-
Internet Marketing Solutions | Finding Niche Related Forums/Blogs To Set Backlinks
Internet Marketing Solutions
http://strategicinternetmarketingsolutions.net – Learn this easy and effective process to find niche related blogs to post comments to. But also find niche related forums to set up profile or signature backlinks.
Internet Marketing techniques
Get an edge on the competing websites by getting one way backlinks from niche related blogs and forums. And use this effective and efficient FREE method for finding those site
For this and other great internet marketing solutions, check out http://strategicinternetmarketingsolutions.net
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