Posts Tagged ‘sem’
July 2nd, 2010 | 
Author: 
Lisa Buyer, The Buyer Group, interviews Neil Johnson, High Road Communications, about the use of social media in a PR campaign. Neil discusses one such example, Canada’s mobile company, Telus, and their business solutions group, uses their editorial calendar through social to create more content and links around their news. Neil goes on to give some tips about how to create an editorial calendar that integrates social media tools. All marketing and communications disciplines have a role to play using social media, in particular when it comes to relationship building.
For more information on speaking at SES, please visit: http://www.searchenginestrategies.com
Duration : 0:3:6
BizDevCo Labs is a state of the art SEO and SEM (search engine optimization and Search Engine Marketing) company with a team of web designers, video optimizers, link building experts, and social media gurus on staff. Working with several of the top names in Internet Marketing today, BizDevCo Labs puts the latest SEO and SEM practices into play in real world scenarios that deliver highly qualified internet traffic to the website owner.
This video is a brief introduction to search engine optimization and search engine marketing.
http://www.BizDevCoLabs.com
Duration : 0:3:49
Posted in Search Engine Marketing | 
Tags: bing, Google, grand rapids, Internet Marketing, realtor, search engine optimization, sem, seo, traffic, web design, west michigan, Yahoo | 
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http://www.theseomethod.com/
The SEO Method is the ultimate step-by-step guide for mastering search engine optimization. Follow it religiously and soon you’ll get tons of free traffic and be a search engine optimization king.
What is exactly in the SEO Method?
+ How to do article distribution
+ How to use blog marketing to the greatest effect
+ How social bookmarking and social networking can explode your traffic
+How to build a network of sites in your niche
+How to get 100s of automated links from directories
+How to submit your videos to 30 times the number of sites than previously
For the ultimate in search engine optimization visit:
http://www.theseomethod.com/
Duration : 0:4:15
Posted in Search Engine Marketing |
Tags: engine, Google, Internet, Marketing, MSN, Optimization, search, sem, seo, Yahoo |
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Alexis Siemon shares a simple technique that anyone can use to dive into Search Engine Marketing – no experience or technical skills needed!
Duration : 0:1:59
In this screencast, David Erickson of the e-Strategy Internet Marketing Blog, examines search results pages at Bing, Yahoo!, and Google for a search for “Gulf Oil Spill” and looks at organizations that are running Search Engine Marketing (SEM) campaigns to gain visibility for their point of view within the search results pages in response to Beyond Petroleum’s (BP) Deepwater Horizon oil rig disaster.
Both environmental groups and those responsible for dealing with this catastrophe are deliberately trying to gain visibility for their points of view within search results.
Erickson finds that some organizations are using a deliberate search engine optimization (SEO) tactics to rank highly in the natural search results for a search for “Gulf Oil Spill” while others are placing search engine advertisements based on that search phrase.
Follow David Erickson at Twitter: http://twitter.com/derickson
Like e-Strategy: Get more screencasts by Liking the e-Strategy blog at Facebook: http://bit.ly/aGinfH Find the Audiolicious.tv http://bit.ly/92khVh
Duration : 0:7:50
Posted in Search Engine Marketing |
Tags: 2010, adwords, Beyond Petroleum, bing, BP, Crisis Communications, David Erickson, Deepwater Horizon, e-Strategy, eStrategy, Google, google adwords, Gulf Oil Spill, Internet Marketing Blog, National Wildlife Fund, Oil Spill, Oil Spill Response, Online Politics, Political Communication, Politics, Reputation Management, Screencast, Search Engine Advertising, Search Engine Marketing, search engine optimization, sem, seo, Yahoo |
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Tips to improve search rankings with http://www.dataflurry.com – SEO SEM Search Engine Optimization Marketing Strategies. Offers great Search Engine Optimization tips to improve those top rankings. Learn about Link Building, Keywords, Title Tags, Meta Tags, Google, Yahoo, MSN, Anchor Text, Inbound and Outbound Links, Web Site Popularity, page optimization and more. Data Flurry offers services to all types of customers, big and small.
Duration : 0:9:19
SEMPOs State of Search Engine Marketing Report is a very important document in the search industry, providing a good look at its growth (or lack thereof). Fortunately, as SEMPOs outgoing president explained in an interview with Abby Johnson, the news is pretty much all positive this year.
At SES New York, SEMPOs Sara Holoubek summarized the state of search marketing by saying, Things are looking good for search. She also said, Folks should feel confident in their spending.
In terms of some specifics, Holoubek then stated, The data suggested that we will have 14 percent growth, and that means that the North American Search Engine Marketing budget will be 6.6 billion in 2010.
Finally, heres a rather stunning fact with regards to where most of that money is headed: 97 percent of the respondents are advertising on Google.
It looks like the search marketing industry along with Googles bank account balance is in great shape, then, regardless of the recent recession. Indeed, a record number of people (about 1,500 individuals in 16 countries) responded to SEMPOs survey, making the results hard to dismiss.
Duration : 0:5:2
SEMPO is a global non-profit organization serving the Search Engine Marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. More info is available at: http://www.sempo.org and http://www.sempoinstitute.com
Duration : 0:3:18
Lee Odden, the CEO of TopRank Marketing http://www.toprankmarketing.com/, and Greg Jarboe of SEO-PR discuss the integration of social media and SEO. Odden states that social media participation produces content, which others can link to, in turn helping your search engine ranking by providing more inbound links. Also, building a network in social channels provides a community that you can promote your links to. According to Odden there is a direct link between linkbuilding and media relations, and in the last few years both have come full circle, one supporting the other.
Duration : 0:1:57
Posted in Search Engine Marketing |
Tags: 2009, greg Jarboe, jose, lee-odden, san, Search Engine Marketing, search-engine, sem, seo, seo-pr, ses, ses-san-jose-2009, social media |
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Some advice on how to go about hiring an SEO, SEM or PPC management company
Duration : 0:4:22
Posted in Search Engine Marketing |
Tags: engine, Marketing, Optimization, ppc, search, sem, seo |
3 Comments »