Where the Wild Things Are: Social Media’s Influence on Market Research
VIEW THE FULL PRESENTATION HERE http://grandview.rymatech.com/2009/17-where-the-wild-thngs-are-social-medias-influence-on-market-research.html
RYMA’s October 28th Webinar was presented by Jim Holland. Social media – its conversations and content have opened avenues to untapped audiences, unconstrained demographics and unbridled opinions. But lurking in the forest are all types of distractions, information and potential monsters that may lead you astray.
As product management, is there value lurking “where the wild things are?” In the forest of conversations, connections and content, should product management venture in search for insight on markets, users and perhaps competitive intelligence?
In this webinar, he discussed the viability of social media as a component to market research and intelligence, what approaches should be considered and what plans are required by product management and product marketing before going “where the wild things are.”
Duration : 0:5:0
Brick Marketing Reveals New Email Marketing Blog, EmailMarketingJournal.com
Email Marketing
Boston, MA (PRWEB) December 18, 2007
Brick Marketing, a success-oriented, full-service Internet marketing company, is pleased to announce the launch of a new Email Marketing Journal. This blog is meant to help people learn about the idea of email marketing, and is written by the professionals at Brick Marketing, who have over 10 years of experience with effective online marketing campaigns and e-commerce.
The founder and CEO of Brick Marketing, Nick Stamoulis, says about his new marketing journal, “The Email Marketing Journal is a very exciting opportunity. It will help our readers learn more about email marketing, as well as how the aspects of email marketing can improve their online marketing operations. The readers will also learn more about achieving business goals through new, popular marketing avenues.”
The Email Marketing Journal will discuss many topics related to email marketing, and not just the basics of this concept, which is growing in esteem in the online marketing world.
Some of these topics include:
Email Marketing Basics
Why this is Not Spam
Email Newsletters
The topics that the Email Marketing Journal will cover will be explored in the weeks to come as the blog becomes more established, and will expand to include more topics that relate to email marketing. Some of these expanded concepts include: Email Design, Email Marketing, List Rental, Open And Click Rates, Opt-In Techniques, Subject Lines and more.
Nick Stamoulis was adamant about reinforcing the point that email marketing is not spam. It is a legitimate form of marketing, and is not meant to harass clients, but to keep them informed of your current news and events. The style of marketing that is encouraged by the Email Marketing Journal will be completely to the advantage of those who participate. Any blog posts made to the Marketing Journal will be written by the experts at Brick Marketing, who are well versed in the concepts that are considered legal and legitimate in the world of email marketing. For more information, please visit: http://powerbestmarketing.com
MEDIA CONTACT:
Nick Stamoulis
781-223-3651
Brick Marketing
More Email Marketing Press Releases
Can Social Media Marketing replace Search Engine Marketing as a viable way for companies to market online?
Search Engine Marketing Techniques
I “Stumbled Upon” www.FtheBigThree.com which does a good job of showing the opportunities that could be available for marketers in the “Social Media” category. Not completely sold yet on it but kinda warming up to it. I guess I’ll have to start learning Social Media Marketing (SMM) to go along with my Search Engine Marketing (SEM) and SEO. So, many abbreviations….so little time.
NO — they can work hand in hand, but social media marketing cannot replace search engine marketing
Significance of Search Engine Marketing
Search engine’s usage is far way more than social media use. Plus traffic from search engines are more sustainable and longer term, while social media traffic is more sporadic.
If you get a top placement for a keyword in Google, for example, you can expect that to continuously give you traffic until someone else topples you from the top spot — and that is not always easy to do unless you made a huge mistake or the search engines changed their algorithm.
You can get a huge burst of traffic from social media sites such as Digg — only if your link is in the homepage. Once your link is pushed to the archives, traffic dries up.
Relevance of Search Engine Marketing
Social media sites depend on the FRESHNESS of the information, while search engine sites depend on the RELEVANCE of the site to the search query and that gives an edge to older pages
For a savvy marketer, he/she needs to utilize and maximize both venues to get the most traffic. The two should work hand in hand, and not one over the other. The power of search engine marketing.