Online Marketing for Small Business – Organic Search Engine Optimisation Versus Pay Per Click
When you are first deciding on online marketing in order to promote your business online, the main online marketing methods that you will encounter are Organicsearch engine optimisation and Pay per click advertising such as Google Adwords.
Organic search engine optimisation and Pay pr click advertising are the two main methods of online marketing. Both these forms of online marketing are aimed at getting highly targeted visitors to your website by making your website rank on search engine results for the keywords that you are targeting.
Ideally a business needs to utilise both in order to get the maximum exposure for their business online. However cost and budget considerations often result in a business having to make a choice between the two.
Organic search engine optimisation refers to the search results that appear in the main centre section of the search results. Ranking within organic search engine results cannot be bought and ranking is a result of organic non-biased steps taken over a period of time. It is dependent on the overall popularity of your website on the internet in general among other on site factors. Organic listings are the results that appear in the main section of a search engine such as Google when we search for something. Pay per click advertising on the other hand refers to the paid listing or sponsored results that appear on the right of the search results page and not in main middle section of the page.
Pay per click result is paid for and results are almost immediate to achieve. However there are many drawbacks. The recent years have seen an exponential rise in competition and a steep rise in pay per click costs. Click fraud is another rising concern where an advertiser may be charged for clicks that are not by genuine customers.
1) Many surveys and search engine marketing studies have pointed than users are more likely to click on organic search results that appear on the main section of the page rather than the paid listings that appear as ads on the right.
2) Organic listings are non-biased and cannot be bought. As such users trust the results more than the paid listings which are a result of paid advertising. The conversion rate for organic listings is much higher than for paid listings.
3) Rising cost of pay per click. Pay per click campaigns are becoming more and expensive day by day as competition is increasing. It is common now a days to be pay as much as £1 or £2 per click for a op 5 position in pay per click campaigns like Google ad words.
4) The results of organic search engine optimisation campaign are more permanent that pay per click. In pay per click the results stop almost immediately at the end of the campaign whereas in organic listings the rank remains.
Pay per click advertising also has its advantages and is a much quicker way to get results. This is useful to advertise events and other marketing campaigns that cannot be planned months in advance. Organic search engine optimisation is a time consuming task and listings often take months to achieve.
In the long run investing an organic search engine optimisationis beneficial and vital in website marketing. It has lower costs and offers a high return on investment. Once a favourable ranking has been achieved it is more permanent. In pay per click the results will stop immediately when the payment has stopped and the campaign comes to an end. Organic search engine optimisation (SEO) campaign also has a wider coverage and generates maximum exposure for your business.
Any organic campaign in order to achieve first page rank in Google will focus on a variety of techniques not only submission to search engines, e.g. directory submissions, press releases, article marketing and social media marketing. All this is important in order to generate quality back links to your website and will most certainly be covered in any organic search engine campaign that is run on behalf of your website.
Organic search engine optimisation is hence a better rounded approach to online marketing and has a much wider coverage. Although you may not see the result within the first few months it will be an extremely useful marketing investment for any business. The benefits of an organic search engine optimisation far outweigh any risks involved with investing in a one year organic search engine optimisation campaign.
More practical website marketing tips and discussion can be found on Web design company blog.
K.Singh
http://www.articlesbase.com/seo-articles/online-marketing-for-small-business-organic-search-engine-optimisation-versus-pay-per-click-695228.html
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Duration : 0:3:4
Personal Branding – a crash course (Sydney)
Personal Branding – a crash course (Sydney)
Event on 2011-05-11 19:00:00
Learn how to build value in your name (and create your own work/life opportunities)
It’s tough out there – trying to find work, change careers, or get a new business or project off the ground.
You increase your chances of success if people have heard of you.
The internet and social media can help you:be seen,build a profile,get connections and find outwhat’s happening in your area.
Some savvy operators have used new media to carve out a niche and create opportunities for themselves – rather than go begging for work or help.
With some hard work and an understanding of how to do it, you can too.
In this course you’ll learn
- how smart operators are using personal branding (and how you can too)
- which social media to use and how
- why and how it’ll help progress your career and life goals
We’ll provide
- the inspiration to help get you going
- the key info you need to make sense of it and make a start
- examples of people who have built successful personal brands
- videos and resources you can review later (which help explain how to do it)
Want to talk to the instructor?
You can call Phil at the School on +61 2 9665 4308 and 0403 517 242.Or email mediaschoolaustralia(at)gmail.
(He can tell you more about his own success with personal branding and who he thinks has been doing it well.
Can’t make the current course date?
If you ‘Like’ ourwe can let you know when our next course is on.
You can also subscribe to upcoming courses via theevent notifications rsslink (bottom right below.
Interested in social media and internet marketing training?
As well as personal branding, we offer courses on: social media marketing, search engine optimisation, blogging,Facebook,Twitter,LinkedIn,YouTube, and finding work you love!
How to secure your place on the course
Unfortunately we can’t accept a booking without full payment of fees.
The simplest way is to book and pay here on Eventbrite.
Our terms and conditions for cancellations are below.
Try us!
Finally, we’re confident you’ll get alot out of this course!
Looking forward to seeing you in class.
The Media School.
What happens if you need to cancel your booking:
If you do book and then can’t make it, we usually allow you to transfer your booking to a later date – if you let us know by email 48 hours prior to the event.
If you want to cancel the booking completely, we will issue a refund if you let us know in writing (by email) 5 business days before the event.
Refunds will not be issued if you notify us within 5 days of the course.
If you don’t show up for a course, unfortunately we can’t issue a transfer or refund at all.
Another person may take your place on the course you’ve booked if you can’t attend.
at Media School Studio
335 Clovelly Road
Sydney, Australia