How do I email millions? I need to do some email marketing.?
I see these software programs that are "email millions". I guess you only make 1 email and it goes out to everyone (3 million per day), 70 Million per month. Are their any software programs that do this free (freeware). Please let me know. Or has anyone ever done this type of marketing before? Please let me know. Thanks
Most ISPS do not allow users to send ‘millions’ of emails a day, and there are new ‘do not spam’ laws in effect that have serious consequences if you get caught. And if you don’t know what you are doing, you wIll get caught.
I suggest you reconsider your marketing strategy.
The CAN-SPAM Act: Requirements for Commercial Emailers
http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm
The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.
The law, which became effective January 1, 2004, covers email whose primary purpose is advertising or promoting a commercial product or service, including content on a Web site. A "transactional or relationship message" – email that facilitates an agreed-upon transaction or updates a customer in an existing business relationship – may not contain false or misleading routing information, but otherwise is exempt from most provisions of the CAN-SPAM Act.
The Federal Trade Commission (FTC), the nation’s consumer protection agency, is authorized to enforce the CAN-SPAM Act. CAN-SPAM also gives the Department of Justice (DOJ) the authority to enforce its criminal sanctions. Other federal and state agencies can enforce the law against organizations under their jurisdiction, and companies that provide Internet access may sue violators, as well.
What the Law Requires
Here’s a rundown of the law’s main provisions:
It bans false or misleading header information. Your email’s "From," "To," and routing information – including the originating domain name and email address – must be accurate and identify the person who initiated the email.
It prohibits deceptive subject lines. The subject line cannot mislead the recipient about the contents or subject matter of the message.
It requires that your email give recipients an opt-out method. You must provide a return email address or another Internet-based response mechanism that allows a recipient to ask you not to send future email messages to that email address, and you must honor the requests. You may create a "menu" of choices to allow a recipient to opt out of certain types of messages, but you must include the option to end any commercial messages from the sender.
Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your commercial email. When you receive an opt-out request, the law gives you 10 business days to stop sending email to the requestor’s email address. You cannot help another entity send email to that address, or have another entity send email on your behalf to that address. Finally, it’s illegal for you to sell or transfer the email addresses of people who choose not to receive your email, even in the form of a mailing list, unless you transfer the addresses so another entity can comply with the law.
It requires that commercial email be identified as an advertisement and include the sender’s valid physical postal address. Your message must contain clear and conspicuous notice that the message is an advertisement or solicitation and that the recipient can opt out of receiving more commercial email from you. It also must include your valid physical postal address.
Penalties
Each violation of the above provisions is subject to fines of up to $11,000. Deceptive commercial email also is subject to laws banning false or misleading advertising.
Additional fines are provided for commercial emailers who not only violate the rules described above, but also:
"harvest" email addresses from Web sites or Web services that have published a notice prohibiting the transfer of email addresses for the purpose of sending email
generate email addresses using a "dictionary attack" – combining names, letters, or numbers into multiple permutations
use scripts or other automated ways to register for multiple email or user accounts to send commercial email
relay emails through a computer or network without permission – for example, by taking advantage of open relays or open proxies without authorization.
The law allows the DOJ to seek criminal penalties, including imprisonment, for commercial emailers who do – or conspire to:
use another computer without authorization and send commercial email from or through it
use a computer to relay or retransmit multiple commercial email messages to deceive or mislead recipients or an Internet access service about the origin of the message
falsify header information in multiple email messages and initiate the transmission of such messages
register for multiple email accounts or domain names using information that falsifies the identity of the actual registrant
falsely represent themselves as owners of multiple Internet Protocol addresses that are used to send commercial email messages.
Additional Rules
The FTC will issue additional rules under the CAN-SPAM Act involving the required labeling of sexually explicit commercial email and the criteria for determining "the primary purpose" of a commercial email. Look for the rule covering the labeling of sexually explicit material in April 2004; "the primary purpose" rulemaking will be complete by the end of 2004. The Act also instructs the FTC to report to Congress in summer 2004 on a National Do Not E-Mail Registry, and issue reports in the next two years on the labeling of all commercial email, the creation of a "bounty system" to promote enforcement of the law, and the effectiveness and enforcement of the CAN-SPAM Act.
See the FTC Web site at www.ftc.gov/spam for updates on implementation of the CAN-SPAM Act.
The FTC maintains a consumer complaint database of violations of the laws that the FTC enforces. Consumers can submit complaints online at www.ftc.gov and forward unwanted commercial email to the FTC at spam@uce.gov.
Mastering Email Marketing
Affiliate marketers depend upon having their marketing emails opened, read, and acted upon. Unless those three things happen, the affiliate marketer will pretty much be out of the affiliate marketing business.
If you are formatted your email correctly and it is readable in all email programs, then you just need to be certain that you have done everything possible to encourage the recipients to:
Open the email: The subject line is one of the two determining factors of whether an email is in fact opened or sent unopened and unread to the deleted mail file of the recipient. The first factor is who the email is from. Since the recipient opted into your list, it is fair to assume that they want to get email from you. The second factor is the subject line.
Most autoresponders allow 50 character long subject lines. Only the first 25 or less have any real value. You must use those 25 words to entice the recipient into opening the email to see what you have to say.
Personalize the email in the subject line. Your autoreponder will allow you to do this. “John, you can save money and get a free gift!” is much more effective than just, “You can save money and get a free gift!” So first, personalize your subject line.
The word, “free” has been maligned but don’t believe everything you hear. People like free. Everybody likes free….poor people, middle class people and maybe especially rich people.
There are other words that have proven to be effective in subject lines as well. Ease or easy, magic or magical, are some of them. You must use some mystery and some tease in your subject line, in order to get the recipients to open them.
Read the email: Once the recipient has been convinced to open the marketing email from you, the next trick is to get them to read what you have to say. The problem is that most computer users do not in fact READ anything. They SCAN. So it is up to you to get them to actually slow down and really read what you have to say.
The email must be interesting. If you can start with a story….and I’m not talking about a novel…I’m talking about a two line story, you can get their attention. “Bill thought of himself as a loser until he tried our product.” This is a story.
You must include bullet points in order to make your marketing email easy to read. You don’t ever want to include large blocks of text. Short simple bulleted points that list the advantages that your product can provide will make it easy for the recipients to see the important facts as a glance.
Act on the email: Once you have convinced the recipients to open and read your marketing email, the next step is to get them to actually act on your suggestions you have made, (i.e. buy what you are selling).
The first thing you need to do is to make the link for ordering your product or service easy to see. Remember to never word-wrap links. All email programs don’t deliver email with word wrapped links. All the recipient will see is the word…the link will not be included.
The second thing to do is to either make the offer for a specific limited time (midnight on Thursday, November 30th) and not just say “limited time” or to limit the offer to a specific number of people (this offer is limited to the first 200 applicants) and not just limited space is available.
Common Mistakes People Make when Writing Promo Emails:
There are at least as many ways to do a promotional email wrong as there are ways to get it right. One of the first mistakes that affiliate marketers make when writing their promo emails is that they…
Lose sight of the objective: The ONLY objective of a marketing email is to sell the product or service that you are promoting to the members of your opt-in list. Every word of the email needs to be directed at realizing that one objective.
See their list as email addresses: An opt-in list is much more than a list of names and email addresses. It is a list of people! Real, live, human people are what make up your opt-in list. You must market your product or service to humans and not email addresses.
Fail to provide themselves with the right tools for the job: If you are painting a room, you need paintbrushes, paint rollers, drop cloths, etc. If you are send promotional emails, you need the right tools for the job, as well.
Use weak and ineffective subject lines: Most auto responders allow you to use up to 50 characters in a subject line. The first 25 of those characters are what stands between the marketer and an email that actually opened and read. (The second 25 should be left on the table.) If marketing emails are deleted without being read, they are totally useless. Writing powerful, attention-getting subject lines that inspire recipients to open your marketing emails is an ability that needs to be developed to a high degree of expertise.
Effective subject lines are short, to the point, have a tease quality and never promise more than what will be delivered in the attached marketing email.
Use all capital letters: The use of all capital letters in any kind of email is the equivalent of shouting or yelling at a person that you are having a real world conversation with. It is rude and completely unproductive. Don’t yell at the members of your opt-in list. All capital letters do not draw attention nor convey excitement.
Use a lot of exclamation points: One exclamation point at the end of a sentence means that the sentence is an exclamatory one. Multiple exclamation points at the end of a sentence are another form of yelling and they do not denote added excitement. They are taking up valuable space in your marketing email and maybe even irritating the recipients.
Never use bullet points: It is a known fact that people don’t read marketing emails word for word. People scan marketing emails. Marketing emails need to be easy to SCAN. The use of bullet points makes it easy for recipients to easily identify the important information that is contained in the email. You should always use bullet points for the main points that you are making in your marketing email.
Make their emails too long: Marketing emails should be short. They shouldn’t have a scroll bar and they should only be 300 to 400 words long. They should never contain large blocks of text. It won’t be read.
Fail to use the P.S. line effectively: The P.S. line(s) of a marketing email appear last but they are as important as the first word of a marketing email. The P.S. line needs to be used to hit the most important aspect of the email again or as a tease for an upcoming email.
Email marketing is a critical element for any successful internet marketing. Take time to learn these specific tips and they will pay you back 100 fold!
Pj Germain
http://www.articlesbase.com/email-articles/mastering-email-marketing-132316.html
10 Simple Steps for Getting Started With Email Marketing!
The goal of any marketing campaign, including those using free advertising methods, is to attract interest and build desire for your product or services. One of the most cost effective advertising methods is email marketing.
To ensure that your email marketing campaign is a success you must first be prepared!
Here are some quick tips to get you ready:
- Know your target market.
- Your website should be ready to capture leads and provide information.
- Develop an attractive offer.
- Create professional copy or hire someone for the job.
- Test. Know your results before you start.
- Think of ways that you can build relationships and trust through email.
Of all the ways to get traffic to your site and make money online, nothing beats email marketing. Of course, email marketing can be a waste of time if not done correctly. After all, it is important to realize that the people you are sending your message to are very, very busy. Another good assumption is that they probably receive several hundred emails a day.
Today I’ll cover different email marketing techniques that you can use to help build your online businesses and also reveal what works and what doesn’t. Here we go.
1. The subject line for your message should be short yet informative. Most of us use the subject to filter out emails we don’t want to read, so it’s important that a subject encourages the reader to open the email.
2. Do you read every email you get? Of course not! Keep the content of your messages short and use headings and bullets to emphasize important information. Don’t waste time; just let your readers know what you are offering.
3. Leave your reader with a call to action. Include contact information such as your phone number, email address. It must be clear what you expect of your readers if they are interested in your offer.
4. Your content should be friendly yet not to familiar. Make sure to include a name in your from address.
5. Keep in mind that most readers will not read the whole message. Include your key information in the first paragraph. In fact, keep your messages to just one paragraph.
6. Send your emails out in text format. HTML format may look nicer, but many email clients now block HTML emails by default.
7. Don’t bother sending out unsolicited email. Only send out emails to those who have requested information from you. The majority of readers, who receive emails that they actually requested, open on average, 78% of them.
8. Why would people continue to allow you to contact them? By providing value. Give your readers a reason to want to open your emails provide useful content on a topic of interest or a discount related to a product that they already purchased.
9. Remind your readers to add your email address to their white list.
10. Many readers depend on the name in the from field or the subject line to determine whether they will open an email or not. Compelling subject lines could contain discount offers, free shipping offers, product announcements or interesting news.
Finally, think of email marketing as person to person, not business to business. Before doing any form of free advertising, remember that you are dealing with real people, so make sure it is written by a real person.
The benefits of email marketing are many; low cost, high conversion rate and easy to track results are just a few. More consumers are becoming acceptable to email marketing every day, so give it a try!
Copyright 2008 Joe Rispoli
Joe Rispoli
http://www.articlesbase.com/email-articles/10-simple-steps-for-getting-started-with-email-marketing-550653.html